Mobility Festival Hamburg

For New Mobility Solutions Hamburg GmbH, a new corporate identity was needed for the Mobility Festival Hamburg at the UITP Summit Public Day 2025 – an inspiring, inclusive and interactive event bringing different people together to experience and understand mobility in all its forms. The goal: to make mobility tangible as the vibrant heartbeat of Hamburg, a city at the forefront of new mobility solutions.

The creative process began with an in-depth target group and market analysis to shape an independent festival strategy, resulting in a detailed guideline, a city-wide campaign across digital and analog channels, and the final festival translation on site. From this, the visual identity took shape: a clear, engaging design system built on bold, easily recognizable symbols. Dynamic illustrations from the world of alternative mobility, combined with the wordmark and textual layout elements, form a diverse, energetic and flexible communication system. The color palette merges Hamburg's already confident, iconic appearance with a bold, optimistic outlook on the future of urban mobility.

Alongside a strong network of partners, including MOIA, HVV and VHH Mobility, the identity carried across every touchpoint: from logo, colour system, illustration and typography to on-site signage, public transport screens and city-wide campaign assets. Together, they transformed Hamburg into a vibrant urban stage, making mobility visible, accessible and engaging wherever people encountered it.

Art Direction, from concept through illustration to final execution at The Y. In collaboration with Linda Kloss (copywriting genius & editing ).